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History

Betek Boya ve Kimya Sanayi A.Ž., who is also well known with Filli Boya brand, was founded in 1988. Taking its name from the first syllables of the Turkish words “Beton” (meaning “concrete”) and “Teknoloji” (meaning “technology”), it developed quality products at the field of construction materials at its first years. With its products being admired and preferred and thus achieving serious sales volumes, it was decided to launch the production of construction paints as a result of researches intended for new markets.

Prior to entering into construction paints field, it started a study examining this field in detail at 1991-1992. As a result of this study, it found out that there were products produced with a technology a long way off complying European standards in Turkish paint sector and the sector was needing new products.

Filli Boya stepped in the construction paints field in 1993 through its technological cooperation with the biggest paint brand Caparol. This partnership of two companies became a milestone both for Filli Boya and the Turkish paint sector. Turkey became acquainted with a brand new brand and acquired the technological abundance of the biggest paint brand in Europe. Filli Boya, which is the first Turkish paint company commenced production with a European partner, realized the first foreign capital inflow to the paint sector and other Turkish paint companies followed.

Up to present, by putting the products manufactured by the cutting edge technology but unknown for Turkish paint sector on to the market, Betek A.Ž., acquired the identity of “innovative brand making quality production”. Filli Boya became the strongest company of the paint sector in a very short time and in such a manner that was taken as an example; by 2001 it acquired the market leadership leaving behind the long-established companies and still maintains it.

According to the yearly “Turkey’s Top 500 Industrial Enterprises” survey of Istanbul Chamber of Industry, Filli Boya, preserving its growth trend and leaving behind all other paint companies, moved up from 123th to 114th place in the list and from 113th to 105th in the sorting of Private Industrial Enterprises.

In 2004, in addition to Kaynarca Plant built on an area of 24.000 m², it started production at Gebze Plant, which is the biggest plant of our country and possesses the highest technology, built on an area of 103.500m² with a closed area of 43.190m² and whose yearly production capacity is 150 thousands of tones.

With its 8 district directorates, 8 distric chief offices, over 5,000 selling points throughout the country, 900 employees and a turnover of 295 million YTL ex VAT in 2005, it consolidated and carried forward its sector leadership and achieved a 160,000 tones of production.

 
 
 
 
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