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The Difference of Betek A.Ž.
The management of Betek A.Ž. is one which looks after its company, highly motivates its staff, focuses on growing more with each of its employees and targets the sector leadership. The most important characteristics of Betek A.Ž. that ensures the maintenance of its growth and distinguishes it from its competitors is its team consisting of young and active staff who believes in the idea of “being number one in the sector” and its team spirit. Betek team, engages in the right activities at the right time by means of a brave and decisive approach.
Betek A.Ž. is also a company which fairly integrates with its vendors by adopting a sharing approach.
The following are some of the firsts and innovations that Filli Boya, which put the products determining the agenda of paint sector onto the market in the last 13 years;
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1993 |
First Turkish paint company commenced production with a European partner. |
| 1993 |
First silicon-based exterior paint, Amphisilan |
| 1994 |
First colouring system, Alpina Colouring System |
| 1994 |
First anti-bacterial paint, Indeko-W |
| 1995 |
First water-based satin paint, Alpina Tek |
| 1995 |
First Colour Technology System offering colour options in virtual media. |
| 1998 |
First lead-free and aroma-free paint |
| 2001 |
First silicon-based interior paint, Alpina Silan |
| 2001 |
A new course in the paint texture and brightness categories; Silky Mate Texture |
| 2003 |
Milestone at exterior heat insulation; Capatect Dalmatian External Heat Insulation System |
| 2003 |
First wall paint specific to baby and child rooms, Yavru Filli Boya |
| 2004 |
Starting production at the biggest and most streamlined Paint Manufacturing Premises of Turkey. |
| 2005 |
Ushered a new era in Exterior Paints technology by offering New Generation Amphisilan and High Protection System. |
2006 |
Presentation of the paint card consisting of 4 different themes which proposes new colours and new approaches that will govern the paint trends of the year. |
